Hungary’s Tourism Boom: Why Foreign Visitors Can’t Get Enough of Budapest

It might have started as a post-pandemic rebound, but Hungary’s tourism boom has grown into something much bigger. The numbers from 2025 show a vibrant travel scene that continues to break records, even outside the typical high season. From the heart of Budapest to the hills of northern Hungary, foreign visitors have rediscovered the country — and they can’t seem to get enough of it.

Budapest’s Unstoppable Allure

Budapest has long been the shining star of Central Europe. With its blend of history, culture, and effortlessly romantic charm, it’s no surprise that the Hungarian capital keeps tourists coming back. In 2025, the city welcomed 17% more foreign visitors compared to the previous year, filling hotels, cafés, and riverfront promenades with life.

But what’s truly interesting is that the fascination doesn’t stop at the city limits. More travelers are now exploring the nearby countryside — the picturesque towns of the Danube Bend, charming wine villages, and peaceful spa towns just an hour from the capital. Tourist traffic around Budapest grew by a stunning 28%, proving that visitors are looking for a fuller, more authentic Hungarian experience.

Where Tourists Stay — And Why It Matters

The latest data reveals an interesting dual trend in accommodation. Hotels still dominate, with almost 88% of international travelers choosing professional comfort and full service. Yet, private accommodations such as Airbnb-style apartments are booming even faster, up by 22% year-on-year. Together, these choices boosted Hungary’s tourism revenue to a record 86 billion forints in November — a sign that travelers value both convenience and authenticity.

For visitors, this means they can choose between grand hotels overlooking the Danube or cozy, locally run apartments tucked into historic neighborhoods. Either way, the experience remains deeply Hungarian: warm hospitality, hearty cuisine, and an unmistakable sense of place.

Winter Magic: Skating at the City Park Ice Rink

When winter comes to Budapest, the city doesn’t slow down — it transforms. One of the most beloved winter attractions is the City Park Ice Rink (Városligeti Műjégpálya), set beside the fairy-tale towers of Vajdahunyad Castle. Dating back to the 19th century, this open-air rink is one of the oldest and largest in Europe, now ranked the second most popular outdoor ice rink on the continent.

Gliding across the ice here feels like stepping into a postcard. Locals and tourists share the rink under twinkling lights, with the elegant outlines of Heroes’ Square in the distance. Some visitors even travel to Budapest specifically for this experience, discovering a tradition that’s as much about community as it is about skating.

Best deals of Budapest

Unlimited Mulled Wine Cruise

Pizza Cruise Budapest

2026 Valentine’s Day Cruise with Romantic Dinner

Budapest Cruise with 4 course Dinner with Hungarian Folklore Show

Budapest night cruise with Drink & Folklore show

TOP

-10% Budapest Grand City Tour with Bus

TOP

Unlimited Prosecco and wine cruise

TOP

Sunset Cocktail Cruise

Unlimited Booze Cruise

4-course Dinner Cruise with Live Piano Show

TOP

The Cheapest Sightseeing Cruise of Budapest

A Timeless Attraction with a Living History

The story of the City Park Ice Rink stretches back to 1870, when it first opened to the public. Designed later in a romantic Neo-Baroque style by architect Ödön Lechner, the building has survived fires, wars, and reconstructions — each chapter adding to its charm. By the 1920s, it had become one of Europe’s most advanced rinks, even hosting international competitions.

After decades of transformation, today’s visitors find the rink restored to its former glory, blending heritage architecture with modern technology. It remains a must-see destination for anyone visiting Budapest in winter — whether you lace up your skates or simply take in the atmosphere from a nearby café with a cup of mulled wine.

The Numbers Tell the Story

According to Hungary’s Central Statistical Office, 2025 saw over 18 million guests at local accommodations, nearly half of whom came from abroad — an 11% increase in foreign arrivals. Even traditionally quieter months like November recorded solid growth, proving that Hungary’s appeal isn’t just seasonal.

While domestic tourism slowed slightly, international visitors more than made up for it. The buzz on Budapest’s streets, the full booking calendars of local hotels, and the surge of videos shared online all confirm the same thing: Hungary is now firmly on the world’s travel radar.

Why Tourists Keep Coming Back

So what’s behind Hungary’s irresistible draw? It’s the combination of everything a traveler could want: grand architecture, soothing thermal spas, inventive cuisine, and genuine hospitality. Add affordable prices and easy access from nearly anywhere in Europe, and you have a destination that’s both captivating and comfortable.

Budapest, with its magnificent Danube views, endless cultural offerings, and friendly locals, has become a must-see city. But for those who take the time to venture beyond, Hungary offers even more — from wine cellars carved into hillsides to national parks filled with myths and history.

As we step into 2026, one thing is certain: Hungary has not just recovered its tourism glory — it’s setting new standards for European travel.