Formula 1 Goes Digital: The Hungaroring’s Cashless Revolution

Formula 1 Goes Digital: The Hungaroring's Cashless Revolution

Welcome to the Future of Racing

Picture this: you’re at the Hungarian Grand Prix, the roar of engines fills the air, and you want to grab a cold drink or a bite to eat. But here’s the twist—you won’t need to fumble around for cash or worry about having the right change. The 40th Formula 1 Hungarian Grand Prix, taking place during the first weekend of August 2026, is making history by going completely cashless at all food and beverage outlets.

Say Goodbye to Cash, Hello to Convenience

The Hungarian-founded Festipay company is leading this digital transformation at the Hungaroring. They’ve installed hundreds of contactless payment terminals throughout the venue, making it easier than ever to pay with your bank card, mobile phone, or a special Festipay card. This isn’t their first rodeo either—the system has already proven successful at the Bahrain Grand Prix, so you know it works under pressure.

For those who still prefer the feel of cash in their pocket, don’t worry. You can purchase a top-up card at the venue, and here’s the best part: any unused balance can be converted back to cash at the end of the event, completely free of charge. It’s like having a temporary digital wallet that you can cash out whenever you want.

A Transformed Racing Paradise

While the cashless system is grabbing headlines, it’s just one part of the Hungaroring’s massive makeover. The iconic Hungarian circuit has undergone a stunning transformation that would make any racing fan’s heart skip a beat. The main grandstand has been completely rebuilt and now goes by the sleek new names “Hungaroring” and “Hungaroring Platinum.”

The new main building is nothing short of spectacular. Housing 36 racing garages and 4 technical boxes, this isn’t just about function—it’s about creating an experience. The first floor boasts a VIP area that can accommodate 2,000 guests, complete with private boxes overlooking the pit lane. There’s even an 80-seat restaurant with a full kitchen, perfect for those who want to dine in style while watching the action unfold.

Engineering Meets Entertainment

The second floor houses operational and sporting offices, plus a rooftop terrace that extends the Paddock Club experience. But the real showstopper is the new 13,000-square-meter main grandstand, which can seat 10,000 spectators under cover. Rain or shine, you’ll have the perfect view of the action.

The designers thought of everything, including two tunnels at either end of the main straight that connect the new main building with the grandstand area. It’s like having a private underground highway for organizers, athletes, and VIP guests.

Beyond the Track: Budapest’s Racing Weekend

The excitement doesn’t stop at the Hungaroring. Mark your calendars for September 20-21, when Budapest’s Stefánia Street will transform into a racing playground for the Red Bull Showrun. Former Red Bull driver David Coulthard will be tearing up a 2.5-kilometer stretch between Puskás Arena and Budapest Arena in a Red Bull RB7, while Patrick Friesacher will represent Racing Bulls with a vintage Formula 1 car.

This street demonstration will feature over 100 vehicles, from cutting-edge F1 cars to classic motors, creating a rolling museum of automotive excellence right in the heart of Budapest’s 14th district.

Your Payment Guide for Race Weekend

Planning your visit? Here’s what you need to know about payments. At merchandise stores and activity areas, you can still use both cash and cards, accepting both Euros and Hungarian forints. However, when it comes to food and drinks, it’s cards only—either your regular bank card or the special Festipay top-up card.

The Festipay card is available at three locations around the Hungaroring during race weekend, and remember, you can get your unused balance back in cash anytime during operating hours. It’s designed to make your experience smoother, faster, and more secure.

A Modern Racing Experience

This cashless revolution represents more than just a payment upgrade—it’s part of the Hungaroring’s commitment to delivering a world-class, European-standard experience. Faster transactions mean shorter queues, which means more time watching the racing action and less time waiting in line.

Whether you’re a first-time visitor to Budapest or a seasoned Formula 1 fan, the 2025 Hungarian Grand Prix promises to be an unforgettable blend of cutting-edge technology, stunning architecture, and heart-pounding racing. Just remember to bring your cards and leave the cash at home—the future of Formula 1 is here, and it’s completely digital.

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Formula 1 Goes Digital: The Hungaroring's Cashless Revolution