A Sweet Legacy: The Auguszt Confectionery Dynasty in Budapest

In the heart of Budapest, a confectionery legacy spanning five generations continues to delight locals and tourists alike. The Auguszt family has been crafting exquisite pastries and cakes for over 150 years, becoming an integral part of the city’s culinary landscape. This article explores the rich history, delectable offerings, and unique experiences that await visitors at the Auguszt confectioneries.

A Journey Through Time: The Auguszt Family History

The story of the Auguszt dynasty began in 1870 when Elek Auguszt received official permission to open a confectionery shop in Tabán, Budapest. Despite Elek’s untimely death in 1881, his widow Erzsébet Strébek continued the business with the help of apprentices. Their son, József E. Auguszt, joined the family enterprise in 1895, bringing innovation and international flair to their creations.

József E. Auguszt quickly made a name for himself as the first confectioner in Hungary to produce tea biscuits. In 1908, he moved the business to Krisztinaváros, establishing what would become known as the “Gerbeaud of Buda”. This elegant confectionery on Krisztina Square became a favorite haunt of intellectuals, the bourgeoisie, and even the aristocracy.

The Golden Age and Challenges

The Auguszt confectionery reached its zenith in 1916 when it relocated to 3 Krisztina Square. This Art Nouveau-style establishment gained such renown that it was featured in tourist guides as one of Budapest’s must-visit attractions1. However, the golden age was cut short by World War II, which severely damaged the shop.

The post-war years brought further challenges. The rebuilt confectionery was nationalized in 1951, and Elemér Auguszt, József’s son, was relocated from Budapest. It wasn’t until 1957 that the family was able to return to the capital and open a new shop on Fény Street, which continues to operate today under the leadership of József Auguszt, the fourth generation of the family.

The Auguszt Experience Today

Today, the Auguszt legacy lives on through four locations in Budapest, each offering a unique experience while maintaining the family’s commitment to quality and tradition. The flagship store on Fény Street, near the Millenáris Park, is an ideal spot for ice cream, coffee, or post-lunch treats with children.

Visitors can also find Auguszt confectioneries in the city center near Astoria, by the Farkasrét Cemetery (known for its antique interior and classical music), and behind the National Museum. Each location upholds the family’s guiding principles of excellent quality and courteous service.

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A Taste of Tradition and Innovation

The Auguszt confectioneries offer a delightful mix of traditional Hungarian pastries and special French desserts. Their bejgli (a traditional Hungarian roll filled with poppy seeds or walnuts) has become legendary among locals and tourists alike.

Signature creations include the E-80 cake, developed for Elemér Auguszt’s 80th birthday, and the XC, created for his 90th birthday. The latter, a cognac and chocolate dessert, is one of the most popular items. For those seeking lighter options, the Coral mousse, made with three types of berries and flavored with lemon juice, offers a refreshing and innovative twist on traditional flavors.

A Commitment to Quality

The Auguszt family’s dedication to quality is evident in every aspect of their business. They grow much of their fresh seasonal fruit, produce their own cream, and have flour specially milled for their confectionery needs. This attention to detail extends to their ice creams and sorbets, which are made using traditional methods and natural ingredients.

While the family is happy to share their recipes, they believe that the true secret lies in the skilled hands of their confectioners. As József Auguszt once said, to truly replicate their creations, “you would need the hands as well”.

Visiting Auguszt: A Must-Do for Budapest Tourists

For tourists visiting Budapest, a trip to one of the Auguszt confectioneries is more than just a chance to satisfy a sweet tooth. It’s an opportunity to experience a piece of living history, to taste the evolution of Hungarian confectionery, and to witness the enduring legacy of a family dedicated to their craft.

Whether you choose to enjoy a slice of cake in the Art Nouveau-inspired café on Fény Street, savor an ice cream in the shaded garden during summer months, or pick up a box of handcrafted chocolates as a souvenir, a visit to Auguszt promises to be a highlight of any culinary tour of Budapest.

In a city known for its rich history and vibrant food scene, the Auguszt confectioneries stand out as a testament to the power of tradition, innovation, and unwavering commitment to quality. As you explore the streets of Budapest, let the sweet aromas and delectable displays of Auguszt guide you to a truly unforgettable gastronomic experience.